Data_Sheet_1_The Effects of Processing Fluency in Prosocial Campaigns: Effort for Self-Benefit Produces Unpleasant Feelings.docx (25.9 kB)
Data_Sheet_1_The Effects of Processing Fluency in Prosocial Campaigns: Effort for Self-Benefit Produces Unpleasant Feelings.docx
dataset
posted on 2020-06-18, 04:32 authored by Yaeeun Kim, Yaeri KimThis study investigates how consumers’ intentions related to prosocial campaigns were accompanied by metacognitive experiences. Two studies examined how the relationship between appeal type (self-benefit vs. social benefit) and the level of processing fluency (easy vs. difficult) influenced attitudes toward prosocial campaigns. The findings revealed that individuals who were manipulated to find self-benefit appeal displayed less favorable attitudes toward disfluent prosocial campaigns than those who were manipulated to find social benefit appeal. The underlying mechanism of this result was that the extra effort invested to understand prosocial campaigns with difficult processing fluency produced unpleasant feelings.
History
Usage metrics
Categories
- Psychology and Cognitive Sciences not elsewhere classified
- Applied Psychology
- Clinical Psychology
- Developmental and Educational Psychology
- Neuroscience and Physiological Psychology
- Organizational Behavioral Psychology
- Personality, Social and Criminal Psychology
- Gender Psychology
- Health, Clinical and Counselling Psychology
- Industrial and Organisational Psychology
- Psychology not elsewhere classified
Licence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC