Table_1_Social Media Recruitment: Communication Characteristics and Sought Gratifications.DOCX
This study examines how social media pages can be used to influence potential applicants’ attraction. Based on the uses and gratifications theory, this study examines whether organizations can manipulate the communication characteristics informativeness and social presence on their social media page to positively affect organizational attractiveness. Moreover, we examine whether job applicants’ sought gratifications on social media influence these effects. A 2 × 2 between-subjects experimental design is used. The findings show that organizations can manipulate informativeness and social presence on their social media. The effect of manipulated informativeness on organizational attractiveness depends on the level of manipulated social presence. When social presence was high, informativeness positively affected organizational attractiveness. This positive effect was found regardless of participants’ sought utilitarian gratification. Social presence had no significant main effect on organizational attractiveness. There was some evidence that the effect of social presence differed for different levels of social gratification.
History
Usage metrics
Categories
- Psychology and Cognitive Sciences not elsewhere classified
- Applied Psychology
- Clinical Psychology
- Developmental and Educational Psychology
- Neuroscience and Physiological Psychology
- Organizational Behavioral Psychology
- Personality, Social and Criminal Psychology
- Gender Psychology
- Health, Clinical and Counselling Psychology
- Industrial and Organisational Psychology
- Psychology not elsewhere classified