@article{Krampe2018, author = "Caspar Krampe and Nadine Ruth Gier and Peter Kenning", title = "{Data_Sheet_1_The Application of Mobile fNIRS in Marketing Research—Detecting the “First-Choice-Brand” Effect.pdf}", year = "2018", month = "11", url = "https://frontiersin.figshare.com/articles/dataset/Data_Sheet_1_The_Application_of_Mobile_fNIRS_in_Marketing_Research_Detecting_the_First-Choice-Brand_Effect_pdf/7284509", doi = "10.3389/fnhum.2018.00433.s001" }